The Special Events and Engagement Team (SEET), is a volunteer group made up of wm+a associates, AlphaBee and wm+a operations team, instructor therapists and clinicians, students, and community members, organizing and hosting events throughout the year to raise essential funds that support two key initiatives benefiting children and families in our community:
Back-to-School Backpack Initiative Breakfast with Santa
Our amazing SEET (Special Events & Engagement Team) volunteers from wm+a and AlphaBee have been busy spreading holiday cheer all year long — and we’re thrilled to welcome everyone back for this year’s Breakfast with Santa celebration!
Registration is now closed!
Etobicoke (130 North Queen St.)
Saturday, December 13th
10 am – 1 pm
Hamilton (440 Main St. E)
Sunday, December 14th
10 am – 12 am
Community Connections
Daily Bread Food Bank, Ernestine’s Women’s Shelter, Autism Ontario, Surrey Place, Big Brothers Big Sisters, Children’s Aid Society, Family Services Toronto, and more, helping us extend our reach to families across the GTA and Greater Hamilton Area.
100% Impact
Each year, thanks to our generous community, together we provide children with school supplies, gifts, and families with gift cards – all made possible through donations and event participation. 100% of proceeds go directly to these initiatives, with wm+a and AlphaBee matching all funds.
Proudly Featured
We were honoured to be recognized by the Daily Bread Food Bank, who highlighted how community-driven initiatives like our Backpack Program and Breakfast with Santa positively impact families throughout the year.
Our Goal for 2025
Our 2025 goal is to raise funds for 350 school ready backpacks and 475 holiday gifts to children and youth across our communities, a gift card per family and pancake breakfast for everyone! The excitement of the day is evident in the family photos with Santa, the joyous laughter when receiving gifts and messages to Santa. With your contribution, we can make going back to school and Holiday Season, a little easier for families and a whole lot more special to the children and youth!
How You Can Help
Whether you donate funds, volunteer your time, or contribute supplies, your support makes a meaningful difference for the families in our communities. Every act of generosity—big or small—helps us to meet the growing registration for these two events.
To donate an auction item, school supplies or toys, contact seet@wmanda.com
To make a monetary contribution, e-transfer supportseet@wmanda.com and include your name and the word “SEET Support” in the message field.
Please note that we cannot provide a tax receipt for your contribution.
Breakfast with Santa Initiative
Each December, SEET hosts “Breakfast with Santa” for children and families in our community. Santa makes a special visit to deliver gifts to children and youth, while families pick up a “to-go” breakfast to enjoy at home and also receive a gift card to support their holiday meal.
Breakfast with Santa 2024 Highlights
Two full-day events:
one at our head office/centre in Etobicoke &
second at our centre in Hamilton
In these two days we provided:
- 452 gifts for children
- 224 gift cards for families
- Hundreds of special cosmetics gift bags for moms and caregivers
Previous Years
From a seed of an idea the event has grown to support hundreds of children and their families each year.
Back-to-School Backpack Initiative
Each summer, SEET distributes backpacks filled with school supplies and treats to children and youth. These efforts help young learners start the school year prepared and confident.
2024 Highlights
Goal: 300 backpacks
Outcome: 372 fully stocked backpacks gifted, individually chosen by each student
Impact: Families connected to our community partners received the support they needed.
Back-to-School Backpack 2024
Previous Years
From 50 backpacks in 2018 to hundreds annually, our reach continues to grow
Thank You to Our Donors and Supporters
This past year, we received generous support from both the community and our incredible internal teams at wm+a and AlphaBee.
Your Impact:
- Giving Tuesday contributions helped fund gifts, backpacks, and holiday
meal gift cards for families. - Our Online Auction surpassed fundraising goals thanks to your
enthusiastic participation and donations.
Special Acknowledgments
We extend heartfelt thanks to:
- Community Donors who contributed funds, supplies, and auction items.
- wm+a and AlphaBee Volunteers & Family Members who wrapped gifts, filled backpacks, prepared “to-go” pancake breakfast, and welcomed families with warmth and care.